Overview

In December 2020 Davies Odell was sold to Vale Brothers Group Limited, a holding company for the newly formed group which comprises Vale Brothers Limited and Davies Odell Limited. Vale Brothers Limited was established in 1786 and over the past 20 years has made several acquisitions adding whips, saddles, bridles and horse rugs to its manufacturing capabilities. In this respect, there is an interesting overlap with Davies Odell which has a complementary range of products addressing the same markets. The Vale group will be able to take advantage of opportunities in the medium term to consolidate the market segments in which it operates.

Vale Brothers Group Limited is an associate company and does not form part of the CEPS Group.

Why Vale Brothers chose to partner with CEPS

Our first attraction to partnering with CEPS was very much the specifics of the Davies Odell business. We saw numerous production similarities and so anticipate synergy savings when maximising skills between our four sites. The marketing opportunities and possibilities of cross-selling to our mutual equestrian customers will also be a positive.

The CEPS investment model clearly works well and appears more flexible than other similar groups. With the variety of markets in which the new group will operate, it is anticipated that CEPS’ flexible approach will be beneficial moving forward.


The Vale Brothers Group will enable further opportunities for new products, increased market share and improved overseas markets
Peter Wilkes, Managing Director, Vale Brothers Group Limited

Contact details
Vale Brothers Limited
Unit 2
75 Midland Road
Walsall
WS1 3QQ

T 01922 642222
E sales@valebrothers.co.uk
W www.valebrothers.co.uk

Davies Odell Limited
Portland Road
Rushden
Northamptonshire
NN10 0DJ

T 01933 410818
E info@daviesodell.co.uk
W www.daviesodell.com

Contact details

T 01225 483030
E info@cepsplc.com

Address and registered office

11 Laura Place
Bath BA2 4BL